Everything I learned from going 'viral' on Instagram
I'm in my 'social media guru' era...
Thirteen years.
That’s how long I’ve been being unsuccessful on Instagram for.
So it would make sense that I would only go ‘viral’ over there the week after announcing I was removing the app from my phone, and would only be using it very occasionally from now on, wouldn’t it?
Of course it would.
I’ll just quickly add here that I’ve put the word ‘viral’ in inverted commas because, honestly, I have no idea what counts as ‘viral’ these days, and I guess it’s all relative anyway. Like, I keep seeing people on Threads complaining about how they “only” got 200,000 views on their last Reel, and meanwhile, here’s a screenshot of my Social Blade stats from last month:
Those people would hate to be me, seriously.
So let’s just say that this Reel — which I filmed at the Eras Tour earlier this month — is what counts as ‘viral’ for me, shall we?
One million views and counting, folks. 43,000 ‘likes’. Which, considering that my Reels usually get somewhere between 3- 5,000 views — sometimes more, often less — definitely counts as ‘viral’ for my account, and makes me totally qualified to tell you aaalll about Instagram now, and how you, too, can get 1 million views there, without even trying. Am an Instagram guru now, basically. OK, not really. Or not at all, actually. But nevertheless, I’m going to ramble on a bit about what it was like going ‘viral’ and how — spoiler alert — it’s not nearly as good as you might think.